Mexico is gearing up for its equivalent to the Black Friday sales event this week: El Buen Fin.
El Buen Fin, is Mexico’s biggest annual sales event, and in its 13th year, expects a revenue of $195 million pesos (US $11 million).
According to the Mexican Sales Association, up to 80% of national consumers will participate in this year’s Buen Fin.
What is El Buen Fin?
El Buen Fin is an initiative from the Economy Ministry designed to encourage consumer spending. Participating businesses and companies offer special discounts and promotions on a wide range of products and services.
El Buen Fin’s objective is to boost the local economy and encourage the transition of small, and medium-sized businesses to the digital world so that they can sell their products online.
When is it?
This year’s shopping event will take place from Nov. 17 to Nov. 20, coinciding with the Mexican Revolution bank holiday.
Which stores participate?
Major retailers taking part in sales events include:
- Palacio de Hierro
- Mercado Libre
Other smaller and mid-size retailers will also be offering discounts during the event, so be sure to check your local stores.